Friday, July 31, 2009

freedom of choice

As I was standing in line waiting to order my ice grande soy chai I was reminded again of the genius of Starbucks. Freedom of choice. 'Cause it sure ain't the coffee.

A person can order their own unique snowflake-like beverage, add syrups or not, ice or not, etc. ad nauseum. In this crazy hustle and bustle adult world, where our increasingly drone-like jobs can get us down, at least we can go out and express ourselves. Through coffee. Or smoothies. Or tea, in my case.

Of course what really keeps me coming back for that expressive lift is the sugar in the mix, but I am working on curbing that addiction. One step, one free choice, at a time.


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